Creative Media Alliance

Media Buying for WNBA’s Seattle Storm

The Seattle Storm professional women’s basketball team has a loyal season ticket base in metro Seattle, WA. But they wanted to build single-ticket and family attendance from the areas surrounding the city. CMA media buying brought together its media partnerships to reach key audiences in targeted zip codes. The resulting media campaign delivered the Seattle …

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Strategic Media Buys Produce Results for Moneytree

For CMA, strategy, creative, and media are the elements of a successful multi-faceted media plan. The plan CMA developed and implemented for Moneytree was cost-effective, delivered Moneytree’s commercials and brand name to the right demographics on multiple platforms, and reinforced community connections and good will. In specific, after conducting initial audience research, CMA’s in-house video …

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Media Planning for Education

The objective of the Clover Park Technical College 2014 media plan was to create a comprehensive program that combined radio, outdoor, and digital media for summer and fall registration, as well as a maintenance campaign for the summer months. CPTC wanted to encourage its target audience to enroll in registration and present its school as …

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WTSC Holiday Impaired Driving Campaign

Every year, during the holiday season, the Washington Traffic Safety Commission (WTSC) alerts the public about increased road patrols looking for impaired drivers. The slogans- “Drive Sober or Get Pulled Over” and “Drive High, Get a DUI”- repeat familiar messages and yet drivers continue to be pulled over every day for DUI. CMA was hired …

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Wow! YouTube is Only 10?

The online phenomenon known as YouTube turns 10 on Valentine’s Day 2015. Has it really only been since 2005 that we’ve been watching/posting/sharing videos, both amateur and professional, inane and brilliant, and everything in between?

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