Creative Media Alliance is proud to provide media planning, media buying, PPC, and social media advertising for the Seattle Storm women’s professional basketball team. This year the Storm celebrate their 15th season in the WNBA!
For the past three seasons, our media plan for the Storm has included TV, radio, print, and outdoor buys. Our strategy targets an audience beyond core fans, drawing new fans and increasing ticket sales in a broader region of western WA (most notably, the outlying suburban areas around Seattle). The Storm has realized a growing interest from families and groups in addition to their core market of women’s basketball enthusiasts.
2014 is the first season CMA will supplement the Storm’s more traditional media buying services with digital ads for Facebook, Twitter, and Google AdWords pay-per-click advertising. Facebook ads, created by CMA’s social team, feature content ranging from WNBA legend Sue Bird to the Storm’s off-the-wall mascot Doppler, emphasizing the family-friendly atmosphere at Storm games.
The WNBA season tips-off in early-spring and the playoffs begin in early-fall. The Storm play their home games in Seattle’s KeyArena. The team regularly advances to the playoffs and they hope this season is as successful as their seasonal media buys.
Be sure to catch a 2014 Storm game in KeyArena. Tell them CMA sent you!