Hotel Modera enjoys a well-rounded search marketing program, which includes both organic and paid search marketing campaigns. Hotel Modera’s comprehensive organic search marketing is complemented by a strategic pay-per-click campaign.
The benefits of a pay-per-click program is the ability to quickly respond to an ever-changing business landscape. Organic search takes time to marinate into the fabric of internet search engines. Pay-per-click is relatively instantaneous with a surgical capability for campaign visibility by location, schedule, behavior, device, and demographics, particularly in the case of social network tie-ins. Paid search campaigns combine brand keywords with industry keywords and competitor keywords.