The print and online editions of Lexus Magazine are as savvy and sophisticated as Lexus automobiles. CMA HD video production, in partnership with Story Worldwide, increased Lexus website traffic and grew new memberships significantly with a rich, interactive online media experience.
CMA’s agile video crew became the on-the-go, one-stop shop for Story Worldwide, producing diverse video vignettes of models, technology tips, events, and lifestyle stories. Subjects ranged from deep-sea fishing with the executive chef at the Four Seasons Palm Beach Resort to NOBU New York to the paddle shifters in the new Lexus IS250 and more.
Success was quickly apparent. Over 50% of Lexus Magazine readers logged onto the Lexus website. MSN.com even featured some stories on their home page. CMA and SWW have always maintained prescient marketing views, including this early example of post-advertising, which keep the relationship between these companies strong and growing.