Personal injury lawyers Glenn Kadish and Jeff Twersky operate a successful legal firm just north of Seattle. They came to CMA because they needed an updated website with responsive design that adapted to modern mobile phones and tablets, as well as a boost in their organic search rankings on Google. CMA was able to place Kadish Twersky on the first page of Google for their targeted keywords and increase quality web traffic by introducing search engine optimization (SEO).
To begin, CMA’s web development department produced a sharp, responsive website in WordPress open source CMS, The site features sleek navigation blocks and active header titles to enhance the user experience. On each webpage, a mix of relevant stock photography and custom images, taken by our staff photographer, convey the Kadish and Twersky’s friendly faces to visitors. Bold testimonial quotes, contact information, and “case evaluation” forms at the bottom of each webpage naturally funnel prospective clients to reach out to the firm.
WordPress is an easily navigable CMS (Content Management System), in which staff or web managers can quickly update the site’s content. WordPress also promotes better SEO along with best SEO practices. CMA copywriters are experts at taking keyword research and competitor analysis and then creating optimized content that improves search rankings.
CMA also created a customized blog to showcase the lawyers’ expertise through proprietary articles and culled legal content. An active blog supports SEO by alerting Google that Kadish Twersky’s site is a consistently updated legal authority. The same effect is also conveyed to site visitors and potential clients.
Finally, CMA pay-per-click specialists used Google AdWords to draw prospective clients from broader geographic regions and a wider case base. Kadish Twersky now ranks on the first page and enjoys the quality client traffic and targeted cases that they requested.
Does your website need a facelift? Would you like to improve your rsearch ankings on Google or Bing? Contact CMA today to learn more about our web design and SEO services.